How does a retailer get a Shopzilla Gold Award?

To qualify for the Award, retailers must participate in the Shopzilla Research Customer Certified Merchant Programme. This programme allows online buyers to complete surveys at Point-of-Sale (POS) and after the delivery of goods in order to accurately measure the online shopping experience and to monitor the store's post-transaction fulfilment performance. To win, the merchant had to participate in the survey programme from October 2007 to June 2008 and their survey volume had to be in the top twenty percent of survey volume for July and August 2008. The Gold winners had above the category average in at least six of the following key service metrics: overall satisfaction, product selection, ease of finding products, repurchase intent, product met expectations, on-time delivery and customer support.